ABOUT
US
Profile
We are a Hong Kong based Company with factory plant covering 2500 square meter in China specializing in Magnifiers and related products. We design all our products and our R & D ensures creative, practical & stylish features of all our products. These innovative concepts and engineering competence enable us to develop client's own OEM products. Backed by our factory plant in China, with update equipments, systematic management, tight quality control, and skilled crew, it is our policy to assure quality products with competitive prices are offered in meeting the worldwide market. Members of Concavex Plastic Works Limited are dedicated to satisfy all customers.
4th Floor, Jim's Commercial Building,
102-104 Des Voeux Road Central,
Hong Kong
Hong Kong
Enterprise
BANNER: SUPPLIER SPOTLIGHT/MAGNIFYING GLASSES
Head: Visual Gains
Starting out with a low key line that later develops into a full blown business asset can prove very rewarding, as Concavex Plastic Works Ltd found with its range of magnifying glasses. From humble beginnings with rather mundane products, we have become a specialised manufacturer of magnifying lenses, declares General manager Peter Huang. "Early models were a bit like the classic type seen in Sherlock Holmes movies, whereas today we offer them in different shapes, with and without lights, and in bookmark, wallet or desktop form."
Concavex also continues to use traditional materials such as acrylic for the lens. "We have never used glass because acrylic is lighter and easier to work with," explains Mr Huang. "However, for the bodies we use ABS or PVC depending on the design.¨
In keeping with trends, magnifying glasses come in a range of designs. For example, there are sporty models in the shape of tennis rackets, while a desktop version includes an organiser for small items. A letter opener has a lens in the handle. Apart from shape, there is not a lot one can do with a magnifier and so we introduced models with bifocal features featuring a window with 2-4 times more power than the main lens, says Mr Huang. "We also have a model that acts as a reading light, with the magnifier mounted on the swivelling base that serves as a stand. These models use LED lamps." The market is very broad, from youngsters to senior citizens. "Older people generally have poor eyesight and that is a natural niche for us," says Mr Huang. "Students form another large group, while most households will have a magnifying glass in a draw somewhere." Very thin types also make excellent gift items, especially given the Concavex lens quality. "We take pride in crystal- clear viewing at high magnification," says Mr Huang. "We invest in R&D, stay abreast of new technology, and implement strict QC procedures on in-house or sourced parts." Production is made less complicated as lenses do not need polishing. "Each lens is moulded to perfection," Mr Huang claims. "They are ready to use immediately."
Concavex differentiates itself in the market by bringing innovation into play. "For
example, we do a model with a powerful 10X magnification," Mr Huang notes. "Our
pocket magnifiers come in many different forms, such as lenses that retract into the frame
body for protection, or incorporating miniature digital clock, and map readers are always
popular."
The company accepts OEM orders, producing a variety of magnifying glasses complete with
corporate logos. "These go to all parts of the world, with the US the biggest market,
followed by Europe - Germany in particular and Japan," Mr Huang says. "The gifts
and premiums sector makes a very good market, while our products also sell very well at
the retail level of course," he continues. "Corporate gifts take up a good
percentage of sales." About 70% of all exports are purchased under the general sales
category, while the balance is split between the photographic industry, spectacle makers,
the pharmaceuticals industry and the dental sector.
Concavex has in-house designers and hires freelancers as and when required. "Our
technical staff and engineers work closely with the designers because we want to change
the conception that a magnifying glass is solely for use by senior citizens," says Mr
Huang.
"We are definitely not selling to the low-end, and we take pride in our designs and
lens quality. We are not the cheapest, but our parts are of good quality and we are not
that expensive," Mr Huang insists.
"We will take care of future demand by supplying innovative magnifying glasses that
are light, convenient and easier to use, attractive looking and incorporating improved
lighting features to compliment superior lenses."
WRITTEN BY TONY HENDERSON
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